Partnership with American Licorice Company, parent company of Red Vines® candy

UVS Games is excited to announce a partnership with American Licorice Company, parent company of Red Vines^® candy. The brands partnered together to create a unique UniVersus-branded jar of Red Vines^® candy. Through this partnership, UVS Games will send jars of Red Vines^® twists to local game stores throughout the United States that carry the UniVersus Collectible Card Game and that are part of the UniVersus Gaming Network (UGN) . Participating game stores will provide the Universus jars of Red Vines^® twists on playing tables for players to enjoy. Red Vines^® candy is the ideal snack for playing card games.

UVS Games approached the American Licorice Company because their values aligned with one another so well. The tagline for the Red Vines^® brand purpose of Peace, Love & Vines is “Life is better when shared.” which encourages others to go beyond sharing Red Vines^® candy by sharing kindness to build friendships. This idea of sharing at the gaming table will help create the sense of community that the UniVersus CCG is devoted to. 

UVS Games’ marketing spokesperson said “you need to strategize and think ahead sometimes to play well. What better way to stay focused and energized than eating a soft and chewy classic like Red Vines^®. And the best part is that it’s sharable. It fits our motto of putting community first.”

If you are a local game store owner and interested in carrying the UniVersus CCG, please reach out by using this email address: lgs@uvsgames.com